FIND YOUR LIGHT WITH AI · MARKETING & GROWTH TEAMS

Better briefs.
More useful work.

Bring AI into research, campaign planning and content development, with a clear brief and a human standard for the result.

WHAT WE CAN WORK THROUGH

Research with a question

Practise turning customer and market questions into research briefs, then check the evidence behind the answers.

Create with a clear brief

Give AI the audience, context, constraints and brand standards it needs. Review drafts for accuracy, relevance and voice.

Understand AI discovery

Explore how customers use AI to research brands, and what it means for your content and visibility.

IN PRACTICE · MARKETING & GROWTH TEAMS

What your team will practise.

Everyday tasks from your team’s own work, practised with AI and checked to your standard.

Turning a campaign idea into a research brief: the audience questions to answer, the competitor angles to explore and the evidence to check.

Drafting first versions of emails, social posts and landing-page copy against your brand guidelines, then reviewing them for accuracy and voice.

Summarising campaign results into a clear story for leadership, with every number traced back to its source.

Asking AI tools for recommendations in your own category, and seeing how your brand shows up — or doesn’t.

BUILT AROUND YOUR TEAM

Bring a real task.
Leave with a next step.

We start with your team’s roles, current use of AI and the work you want to improve. The examples and exercises follow from that conversation.

Clear briefs, careful review and responsible information handling run through the learning. The aim is to build ways of working your people can apply and keep improving.

Explore the course series Make it part of your offsite

COMMON QUESTIONS

Questions about AI training for marketing & growth teams.

What does AI training for marketing teams cover?

Three things marketing teams use every week: researching with a clear question, creating with a clear brief, and understanding AI discovery — how customers now research brands through AI, and what that means for your content and visibility. The exercises use your own campaigns and channels.

Will the training work with our brand guidelines?

Yes. Briefing AI with your audience, context and brand standards is a core part of the course, and drafts are reviewed against your guidelines for accuracy, relevance and voice.

How is marketing AI training different from AI visibility advisory?

Training builds your team’s own skills. AI visibility advisory is a separate service that audits and improves how your brand appears in AI answers. The two work well together: the training explains AI discovery, and the advisory work acts on it.

Ready to make AI part of the way you work?

Tell me about your marketing & growth teams and what you want the training to change.

Let’s talk

Better briefs.More useful work.