PUBLISHED PROGRAMMES, ANALYSED
The AI transformation is already underway. These are real examples of how leading global businesses — across every sector — are using AI to cut costs, accelerate growth, and build lasting competitive advantage.
CASE STUDIES
FINTECH / CUSTOMER SERVICE
In its first month, Klarna's AI assistant handled 2.3 million conversations — the equivalent work of 700 full-time agents. Customer satisfaction scores remained on par with human agents, while resolution time dropped from 11 minutes to under 2 minutes.
FINANCIAL SERVICES
Morgan Stanley deployed an OpenAI-powered internal assistant that allows advisors to instantly query the firm's entire intellectual capital — eliminating hours of manual research per week and significantly improving the speed and quality of client advice.
RETAIL & ECOMMERCE
Walmart uses AI across demand forecasting, inventory management, and personalised search — reducing out-of-stock rates by 16%, improving delivery efficiency, and serving personalised recommendations to 240 million weekly customers. The AI-powered supply chain has saved billions in operational costs.
EDUCATION & TECHNOLOGY
Duolingo Max — powered by GPT-4 — introduced role-play conversations and personalised explanations at scale, enabling learning experiences previously only possible with a human tutor. Monthly active users grew 47% year-over-year following the AI launch.
FMCG / MARKETING
Coca-Cola partnered with Bain and OpenAI to build AI-powered marketing tools that generate personalised creative assets, accelerate campaign production, and analyse consumer sentiment in real time. The platform reduced creative production timelines by over 50% and enabled hyper-personalised campaigns at a scale previously impossible.
FINANCIAL SERVICES
Goldman Sachs deployed an internal AI coding tool used by 10,000+ engineers. The tool generates code, writes tests, and assists with debugging — with an estimated productivity uplift equivalent to adding 1,000 developers to the firm each year, without increasing headcount.
ENTERPRISE TECHNOLOGY
IBM deployed AI across HR, finance, legal, and IT operations — automating repetitive tasks and augmenting knowledge workers. In 2024 alone, this saved 3.9 million workforce hours, contributing to a projected $4.5 billion in productivity savings by end of 2025.
TECHNOLOGY / PRODUCTIVITY
Microsoft's own internal and external research on Microsoft 365 Copilot found that 70% of users reported being more productive, with an average task completion speed increase of 29%. SMB customers deploying Copilot saw up to 353% ROI according to a Forrester Total Economic Impact study.
THE DATA
MCKINSEY, 2025
of companies plan to increase AI investment over the next three years
GARTNER, 2024
average revenue increase reported by businesses using AI
GARTNER, 2024
average productivity improvement from AI adoption
SALESFORCE STATE OF SALES, 2024
of sales teams using AI saw revenue growth last year
GOLDMAN SACHS, 2023
projected increase in global GDP from widespread AI adoption
MCKINSEY GLOBAL INSTITUTE, 2023
of time-consuming employee tasks can be automated by current AI tools
PWC, 2025
wage premium for workers with high AI exposure
IBM CEO STUDY, 2025
of CEOs expect positive ROI from scaled AI investments by 2027
Sources: McKinsey Global Institute (2023, 2025) · Goldman Sachs Research (2023) · Gartner (2024) · PwC Global AI Jobs Barometer (2025) · Salesforce State of Sales (2024) · IBM CEO Study (2025) · Stanford HAI AI Index (2025) · World Economic Forum Future of Jobs (2025)
WHAT THIS MEANS FOR YOU
Klarna, Goldman Sachs, Walmart, and Microsoft didn’t get these results by accident. They had a clear strategy, the right partners, and the organisational willingness to move. The technology itself was the easy part.
That’s the work Lumii does — helping businesses cut through the noise, identify the right use cases, and build the capability to use AI with purpose.
How AI enablement works AI courses for your team“AI is the greatest unlock of our era — but only when used with purpose. I help you identify where AI genuinely accelerates your business, and build the capability to use it well.”
AGATA ADAMCZAK, FOUNDER
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