Let’s talk

AI TOOLS DIRECTORY

Every AI tool worth
knowing about.

Organised by what you actually want to do — write, create, research, build, analyse. Each tool includes a plain-English summary, pricing tier, and a direct link.

56Tools listed
12Categories
36+Free or freemium

THE DIRECTORY

Browse by what you want to do.

56 tools

Writing & Content

ChatGPT

Freemium

The world's most widely used AI assistant

Best for

Drafting emails, brainstorming, summarising documents

Visit ChatGPT

Writing & Content

Claude

Freemium

Thoughtful AI built for nuanced, long-form work

Best for

Long documents, careful reasoning, sensitive topics

Visit Claude

Writing & Content

Jasper

Paid

Marketing copy engine with brand voice control

Best for

Ad copy, product descriptions, campaign content

Visit Jasper

Writing & Content

Copy.ai

Freemium

Sales and marketing copy at scale

Best for

Cold outreach, landing pages, social captions

Visit Copy.ai

Writing & Content

Writesonic

Freemium

SEO-aware content generation for web teams

Best for

Blog articles, product pages, web copy

Visit Writesonic

Writing & Content

Notion AI

Paid

AI writing built directly into your workspace

Best for

Meeting notes, project briefs, internal docs

Visit Notion AI

Research & Search

Perplexity AI

Freemium

AI-powered search with real-time citations

Best for

Quick research, fact-checking, sourced answers

Visit Perplexity AI

Research & Search

NotebookLM

Free

Research assistant grounded in your own documents

Best for

Analysing reports, contracts, research papers

Visit NotebookLM

Research & Search

Elicit

Freemium

Academic literature review powered by AI

Best for

Synthesising research papers, evidence analysis

Visit Elicit

Research & Search

Consensus

Freemium

Evidence-based answers from scientific literature

Best for

Health, science, and policy research questions

Visit Consensus

Research & Search

Gemini Nano

Free

Google's lightweight on-device AI model

Best for

On-device summarisation and smart replies on Android

Visit Gemini Nano

Image Generation

Midjourney

Paid

Industry-leading artistic image generation

Best for

Brand visuals, concept art, editorial imagery

Visit Midjourney

Image Generation

Adobe Firefly

Freemium

Commercially safe AI imagery inside Adobe tools

Best for

Marketing assets, product visuals, safe commercial use

Visit Adobe Firefly

Image Generation

DALL-E 3

Freemium

OpenAI's photorealistic image generator

Best for

Illustrations, scenes, and concept visualisation

Visit DALL-E 3

Image Generation

Ideogram

Freemium

Generates images with accurate readable text

Best for

Posters, social graphics, type-heavy visuals

Visit Ideogram

Image Generation

Leonardo.ai

Freemium

Fine-tuned models for consistent creative output

Best for

Product mockups, game assets, stylised content

Visit Leonardo.ai

Video Creation

Runway

Freemium

AI video generation and professional editing

Best for

Short-form content, creative video, motion graphics

Visit Runway

Video Creation

HeyGen

Freemium

AI avatar videos with multilingual dubbing

Best for

Training videos, translated marketing content

Visit HeyGen

Video Creation

Synthesia

Paid

Corporate video production without cameras or studios

Best for

L&D content, onboarding, internal communications

Visit Synthesia

Video Creation

Sora

Paid

OpenAI's cinematic text-to-video model

Best for

High-quality video clips from text prompts

Visit Sora

Video Creation

Kling AI

Freemium

Realistic video generation from images or text

Best for

Product animations, scene transitions, social video

Visit Kling AI

Video Creation

Luma Dream Machine

Freemium

Cinematic AI video clips from prompts or stills

Best for

Establishing shots, product showcases, b-roll

Visit Luma Dream Machine

Audio & Voice

ElevenLabs

Freemium

Hyper-realistic AI voice cloning and synthesis

Best for

Voiceovers, audiobooks, multilingual narration

Visit ElevenLabs

Audio & Voice

Murf

Freemium

Studio-quality AI voiceovers for content teams

Best for

E-learning, explainer videos, presentations

Visit Murf

Audio & Voice

Descript

Freemium

Edit audio and video by editing the transcript

Best for

Podcast editing, video post-production, clipping

Visit Descript

Audio & Voice

Suno

Freemium

Generate original music from a text description

Best for

Background music, jingles, custom brand audio

Visit Suno

Audio & Voice

Udio

Freemium

High-fidelity AI music across any genre or style

Best for

Soundtrack creation, music prototyping

Visit Udio

Presentations & Design

Gamma

Freemium

AI-generated decks, docs, and web pages

Best for

Fast decks, proposals, reports with good design

Visit Gamma

Presentations & Design

Beautiful.ai

Paid

Slide design that automatically looks polished

Best for

Consistent, on-brand presentations at speed

Visit Beautiful.ai

Presentations & Design

Tome

Freemium

Narrative-first AI presentation tool

Best for

Storytelling decks, pitch narratives, board updates

Visit Tome

Presentations & Design

Canva AI

Freemium

Full design suite with deep AI integration

Best for

Social content, presentations, brand materials

Visit Canva AI

Coding & Development

GitHub Copilot

Paid

AI pair programmer inside your existing IDE

Best for

Code completion, refactoring, code explanation

Visit GitHub Copilot

Coding & Development

Cursor

Freemium

AI-native code editor built on VS Code

Best for

Full codebase understanding, multi-file edits

Visit Cursor

Coding & Development

Bolt

Freemium

Build and deploy full-stack apps from text

Best for

Rapid prototyping, MVPs, internal tools

Visit Bolt

Coding & Development

v0

Freemium

Generate React UI components from descriptions

Best for

Front-end scaffolding, design-to-code workflows

Visit v0

Coding & Development

Replit AI

Freemium

Collaborative coding and deployment with AI assist

Best for

Learning to code, quick prototypes, team projects

Visit Replit AI

Coding & Development

Tabnine

Freemium

Privacy-focused AI code completion

Best for

Enterprise teams needing on-prem or private AI

Visit Tabnine

Meetings & Productivity

Otter.ai

Freemium

Live transcription and AI meeting summaries

Best for

Capturing action items, sharing meeting notes

Visit Otter.ai

Meetings & Productivity

Fireflies.ai

Freemium

Meeting recorder with AI search across all calls

Best for

Sales calls, team stand-ups, client meetings

Visit Fireflies.ai

Meetings & Productivity

Granola

Freemium

AI notepad that enhances your own meeting notes

Best for

Professionals who take their own notes and want AI enhancement

Visit Granola

Meetings & Productivity

Microsoft Copilot

Freemium

AI across Word, Excel, Teams, Outlook and more

Best for

Teams already on Microsoft 365 wanting AI everywhere

Visit Microsoft Copilot

Meetings & Productivity

Reclaim AI

Freemium

AI scheduler that protects time for real work

Best for

Focus blocks, habit scheduling, team time coordination

Visit Reclaim AI

Data & Analytics

Julius AI

Freemium

Chat with your spreadsheets and data files

Best for

Data analysis without writing code or formulas

Visit Julius AI

Data & Analytics

Obviously AI

Paid

No-code predictive machine learning

Best for

Churn prediction, sales forecasting, segmentation

Visit Obviously AI

Data & Analytics

Polymer

Paid

Turn spreadsheets into interactive dashboards

Best for

Non-technical teams exploring data visually

Visit Polymer

Data & Analytics

Tableau AI

Paid

AI-powered analytics embedded in Tableau

Best for

Enterprise BI teams scaling insight delivery

Visit Tableau AI

SEO & Marketing

Surfer SEO

Paid

Content optimisation guided by real ranking data

Best for

Blog posts and web pages targeting search traffic

Visit Surfer SEO

SEO & Marketing

Semrush AI

Paid

All-in-one SEO, PPC, and content marketing platform

Best for

Keyword research, competitor analysis, content briefs

Visit Semrush AI

SEO & Marketing

MarketMuse

Paid

AI content strategy and topical authority planning

Best for

Building comprehensive content programmes at scale

Visit MarketMuse

SEO & Marketing

AdCreative.ai

Paid

AI-generated ad creatives for paid campaigns

Best for

Facebook, Google, and display ad creative testing

Visit AdCreative.ai

Customer Service & CX

Intercom

Paid

AI-first customer communications platform

Best for

Support automation, live chat, customer onboarding

Visit Intercom

Customer Service & CX

Zendesk AI

Paid

AI layered across the full support workflow

Best for

Ticket routing, agent assist, self-service deflection

Visit Zendesk AI

Customer Service & CX

Drift

Paid

Conversational AI for B2B sales and marketing

Best for

Website lead qualification and pipeline acceleration

Visit Drift

HR & Recruiting

HireVue

Paid

AI video interviewing and hiring assessment

Best for

High-volume screening, structured interview scoring

Visit HireVue

HR & Recruiting

Textio

Paid

AI writing for bias-free job descriptions

Best for

Recruiting teams improving candidate response rates

Visit Textio

HR & Recruiting

Kira

Paid

AI contract and document review for legal and HR

Best for

Employment contracts, NDAs, due diligence review

Visit Kira

Pricing tiers are indicative — always verify directly with the vendor.

ABOUT THE DIRECTORY

Curated, and kept current.

This directory is curated and updated regularly. Pricing and features change frequently — links take you directly to each tool’s website for the most accurate information. Missing a tool you rely on? Let me know.

Deep-dive platform guides Learn to use AI well with your team

Turn a useful idea into a working habit.

Bring practical AI learning to your team or your next offsite.

Let’s talk