01
Commercial Clarity
Leaders care about return, risk, and accountability — not technology. This dimension assesses whether AI is tied to specific commercial outcomes your leadership team can quantify and own.
If this is weak, you don’t have an AI strategy — you have experiments.
02
Use Case Discipline
AI fails most often from too many use cases and no sequencing. The businesses that succeed pick the few high-leverage opportunities, attach numbers to them, and execute one at a time.
If this is weak, you’ll stay in exploration. You won’t reach impact.
03
Execution Ownership
Programmes without a single accountable owner stall at pilot stage. Ownership is the single biggest predictor of whether AI moves from experiment to embedded capability.
If this is weak, you will stall at pilot stage.
04
Data & Systems
AI is only as good as the data that powers it. Mid-market businesses with siloed, inconsistent, or inaccessible data consistently underperform — regardless of the tools they invest in.
If this is weak, AI will produce output, not impact.
05
Technology & Tools
The right technology foundation is not the most advanced stack — it is one that is integrated, cloud-capable, and maintainable. Without it, AI tools either fail to deploy or fail to scale.
If this is weak, AI tools will get stuck in pilot, not move into production.
06
Capability & Skills
Technology is the easy part. People are where AI programmes succeed or fail. Capability is not the same as buying training — it is whether AI changes how work gets done, supported by ongoing learning and structured rollout.
If this is weak, you’re renting intelligence, not building it.
07
Risk & Governance
AI risk is not just a compliance question — it is a business-continuity question. The biggest governance issue in mid-market today is shadow AI: employees using tools and inputting data without anyone knowing what is happening or where the data goes.
If this is weak, risk will slow your adoption more than regulation will.