AI Visibility
When your buyers ask AI who to hire, does your name come up?
Your customers have already changed how they research. Before they ever reach your website, they are asking ChatGPT, Claude, Gemini, and Perplexity to shortlist their options. If your brand is not in those answers, you are not on the shortlist — and you will never know you were left off. AI Visibility is the work of making your brand legible, credible, and quotable to the systems that now sit between you and your buyers.
Book a discovery callWhat is AI visibility?
AI visibility is how often and how accurately your brand appears in the answers generated by AI systems — ChatGPT, Claude, Gemini, Perplexity, and Google’s AI Overviews — when people research your category, your competitors, or the problem you solve.
The entry point
AI Visibility Audit
A fast, fixed-scope diagnostic. I test how your brand shows up across ChatGPT, Claude, Gemini, Perplexity, and AI Overviews for the questions your buyers actually ask — then map exactly where you are absent, misrepresented, or beaten by competitors. You get a clear picture of your current AI presence and the specific gaps costing you consideration.
Deliverables
- AI presence map
- Competitor comparison
- Prioritised gap list
The foundational work
Brand Entity Optimisation
Being visible to AI is not about keywords — it is about being a well-defined entity the models understand and trust. I fix the structured data, entity consistency, and authoritative-source coverage that make your brand unambiguous to AI systems: who you are, what you do, who you serve, and why you are credible. This is the foundational work that compounds.
This is the same discipline that sits inside the AI Operating System — structure first, tools second.
Deliverables
- Entity architecture
- Structured-data implementation plan
- Authoritative-source strategy
The ongoing measure
AI Visibility Reporting
What gets measured improves. I track your share-of-voice across AI answers over time — which questions surface you, which surface competitors, and how your presence shifts as the work lands. Monthly, in plain English, tied to the buying questions that matter.
I don’t sell rankings, and I won’t promise a position in any AI answer — anyone who does is guessing. What I do is measurably improve how, how often, and how accurately your brand shows up where your buyers are now making decisions.
Timing
Why does this matter now?
This is not a bet on the future. AI is already the researcher and the shortlister for a growing share of your buyers.
The brands building AI visibility now are compounding an advantage that is very hard to reverse later — the same way early SEO advantages became moats.
This is stage-appropriate work: build for AI-as-researcher today, and it compounds as AI moves toward acting on your buyers’ behalf.
Questions buyers ask about AI visibility.
Why doesn't my brand appear in ChatGPT recommendations?
- Usually because your brand is not a clearly-defined entity the model can trust, your category authority is thin, or competitors have stronger structured presence in the sources AI systems draw from. The audit tells you which.
Is AI visibility the same as SEO?
- Related but not the same. SEO optimises for ranked links on a results page. AI visibility optimises for being included, quoted, and recommended inside a generated answer — a different mechanism that rewards entity clarity and authoritative-source coverage, not just page rank.
Can you guarantee my brand will appear in AI answers?
- No — and be sceptical of anyone who does. AI answers are not a ranked list you can buy into. I improve your presence measurably and track it honestly; I do not sell guarantees.
Which AI platforms do you cover?
- ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overviews — the systems your buyers are actually using to research.
How is this measured?
- Share-of-voice across AI answers for your priority buying questions, tracked over time against your competitors.
Start with the audit
Find out what AI is saying about you.
A 30-minute call to work out whether the audit is worth running for your category — and what it would cover.