About Agata
The person behind
Lumii.
A decade at the intersection of technology, strategy, and growth. Built for businesses that are serious about what comes next.
Expertise
Enterprise SaaS & Pre-Sales Leadership · UK · US · APAC · Digital Transformation · eCommerce · MarTech · AI Enablement · Generative AI Strategy
The person behind Lumii.
Eighteen years at the intersection of technology, strategy, and growth. As the first employee in ANZ for Botify, I built and scaled the regional operation from zero. Before and alongside that, I led enterprise consultation and go-to-market at BrightEdge, Performics, iCrossing, OFX, Pattern, and most recently Dotdigital — a career spent inside boardrooms from Sydney to London to New York.
Across every one of those roles the pattern held: the technology was rarely the problem. The strategy, the clarity, and the capability to execute — that is where the gap always lived. Then came AI, and the gap got wider.
That is why Lumii exists. I left the vendor side to do this properly, and the result is a named, defensible framework: the AI Operating System. No vendor agenda, no generic playbooks, and every engagement led by me personally.
Brands I advised while employed elsewhere
Canva · MYER · Optus · Harvey Norman · Medibank · Nike · Adidas · ASOS · Net-a-Porter · Australia Post · David Jones · Avis Budget Group · Reckitt
Advised in my roles at Botify, Dotdigital, BrightEdge and others — not Lumii clients.
18+
Years in Digital & Tech
Global
UK · US · APAC
Enterprise
Scale & Ambition
Experience that
translates.
A career built at the intersection of enterprise technology, digital strategy, and commercial outcomes — across some of the most demanding organisations in APAC.
Enterprise SaaS & Pre-Sales
Led solutions consulting and pre-sales strategy for a global technology business, building the ANZ operation from the ground up and driving significant revenue growth across the region.
Digital Transformation
Advised enterprise clients across retail, financial services, and professional services on their most complex digital transformation programmes — from strategy through to execution.
AI & Generative AI Strategy
Deep practitioner expertise in AI enablement — from identifying high-value use cases to implementing tools and building the organisational capability to use AI effectively and responsibly.
Ecommerce & MarTech
Extensive experience across the full ecommerce and marketing technology landscape — platform strategy, stack architecture, CRO, and the measurement frameworks that connect activity to revenue.
Team Leadership & Capability Building
Built and led high-performing solutions and strategy teams — with a track record of developing commercial capability, improving team performance, and building cultures of excellence.
Customer Experience & Research
Passionate advocate for customer-centred design — combining qualitative research, behavioural data, and commercial rigour to build experiences that genuinely improve outcomes.
Business with
purpose.
I started Lumii because I believed there was a better way to do advisory — more honest, more direct, more focused on real outcomes. These are the values that guide every engagement.
Radical honesty
I'll always tell you what you need to hear, not what you want to hear. If a tool isn't right for you, I'll say so. If a strategy isn't working, I'll change it.
Relentless curiosity
Technology never stops evolving. Neither do I. I invest significantly in staying ahead of the curve — so my clients always have access to current, relevant thinking.
Commercial pragmatism
Strategy without execution is just thinking. I'm obsessed with turning clarity into action, and action into measurable results. Every recommendation comes with a plan.
Long-term thinking
I'm not here for a quick win. I want to build relationships that compound in value over time — because the best work happens when there's genuine trust and context.
Free Ebook by Agata Adamczak
Find Your Light in the Age of AI.
The 90-day AI strategy system for business leaders — six chapters, a week-by-week roadmap, and the frameworks drawn from 18 years of real client engagements.
Let’s find your light.
Whether you are at the start of your AI programme or deep into it, a single conversation can change its trajectory.