What I do
Six disciplines.
One direction.
AI enablement leads, and AI visibility follows it. The other four are the foundations that decide whether either of them works.
AI adoption fails when it's bolted onto broken foundations. That's why the AI Operating System work extends into strategy, customer experience, ecommerce, and MarTech — the disciplines AI actually touches.
Digital Strategy
A clear, prioritised roadmap that ties digital investment to business outcomes. I audit, advise, and architect plans that are ambitious but executable — starting from your business model, your competitive position, and your growth constraints. This is the ground AI adoption either builds on or falls through.
Customer Experience
The journeys AI touches first, and the ones it can quietly damage. I map where the friction actually sits — combining qualitative research with the numbers — then redesign the moments that decide whether a buyer converts, returns, or leaves. Automating a broken journey only makes it break faster.
Ecommerce
Platform strategy through to conversion optimisation — building, scaling, and refining ecommerce operations that outperform their benchmarks. Whether you are launching a D2C brand, migrating platforms, or sharpening an established store, the operational discipline underneath has to hold before AI is layered on top of it.
MarTech Advisory
The right stack, properly integrated. I help you evaluate, select, implement, and get genuine value from marketing technology — no vendor agenda, no hidden commissions. This matters more with AI than without it: AI compounds whatever your data and systems already do, including their flaws.
The framework behind these services
Six disciplines. One operating system.
Every Lumii engagement is anchored in the same model: the AI Operating System. The five components — Thesis, Guardrails, Workflows, People, Measurement — define what I build, regardless of which discipline you start with.
The right model for
your situation.
Every business is different. I offer a range of engagement models to suit your stage, budget, and ambitions — from a focused advisory sprint to a long-term transformation partnership.
2–4 weeks
Strategy Sprint
An intensive, focused engagement to solve a specific strategic challenge — for businesses that need clarity quickly. I deliver a clear diagnosis and an actionable roadmap.
Ideal for: New initiatives, stack evaluations, pre-investment planning
3–6 months
Transformation Partnership
A deeper, sustained engagement covering strategy, planning, implementation oversight, and capability building. I become a genuine extension of your leadership team.
Ideal for: Major digital transformations, platform migrations, AI programmes
Ongoing monthly
Advisory Retainer
A flexible monthly relationship providing ongoing strategic guidance, review of key decisions, and access to expert thinking as your business evolves and grows.
Ideal for: Growing businesses wanting sustained strategic support
The Lumii method.
The AI Operating System is what I build. Illuminate → Align → Activate → Accelerate is how I build it.
Illuminate
I start by getting genuinely clear on where you are. A rigorous audit of your digital landscape, customer experience, technology stack, data, and competitive position — plus structured interviews with your leadership team. The output is an honest, evidence-based picture of what is actually possible, not a list of assumptions.
Align
Strategy only works when the whole organisation points the same way. I translate the diagnosis into a prioritised roadmap — sequenced by business impact and feasibility, costed, and tied to your P&L — then work it through leadership, marketing, sales, and technology until the agreement is real rather than polite.
Activate
Strategy becomes working capability. I start deliberately narrow — a single high-value use case with defined success criteria — then scope it, oversee the build, select technology partners where needed, and run the training and change work that makes it stick. I work alongside your team rather than above it, so the capability stays when the engagement ends.
Accelerate
Good strategy evolves. I establish the measurement frameworks, governance, feedback loops, and quarterly review cadence that let you keep extending the work across teams and use cases — so the value compounds long after the initial engagement, and AI becomes a standing capability rather than a completed project.
"The right technology, in the right hands, with the right strategy behind it — that's when businesses transform."
Agata Adamczak
Founder, Lumii Advisory
Let’s find your light.
Whether you are at the start of your AI programme or deep into it, a single conversation can change its trajectory.