# Lumii Advisory

> Lumii Advisory is an independent AI strategy consultancy for mid-market businesses, led by founder Agata Adamczak from Sydney, Australia. Agata helps leadership teams identify where AI creates real commercial value and implements it with clarity — vendor-neutral, senior-led, outcome-accountable. Eighteen years inside global technology businesses including Botify (first ANZ employee), Dotdigital, BrightEdge, Performics, and iCrossing.

## The Lumii Framework

- [The AI Operating System](https://lumiiadvisory.com/ai-operating-system): The five-component framework — Thesis, Guardrails, Workflows, People, Measurement — that turns isolated AI tools into a coordinated business-wide capability. The defining Lumii thesis: businesses fail at AI because they buy tools, not because they need better tools. Includes definition, contrarian frame, 90-day build path, and FAQ

## About

- [About Agata Adamczak](https://lumiiadvisory.com/about): Founder credentials, career history, and brands advised — Canva, MYER, Optus, Harvey Norman, Medibank, Nike, Adidas, ASOS, Net-a-Porter, Australia Post, David Jones, Avis Budget Group, Reckitt
- [How I Work](https://lumiiadvisory.com/how-we-work): The four-phase Lumii method — Illuminate, Align, Activate, Accelerate. This is how the AI Operating System gets installed.
- [Contact](https://lumiiadvisory.com/contact): Book a free 30-minute discovery call

## Services

- [Services Overview](https://lumiiadvisory.com/services): Six disciplines, AI-led — AI Enablement, AI Visibility, Digital Strategy, Customer Experience, Ecommerce, MarTech Advisory
- [AI Visibility & Brand Entity Optimisation](https://lumiiadvisory.com/services/ai-visibility): How often and how accurately a brand appears in answers generated by ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. Three layers — AI Visibility Audit, Brand Entity Optimisation, AI Visibility Reporting. Lumii measures and improves AI presence and share-of-voice; it does not sell or guarantee rankings in AI answers.
- [Work With Us](https://lumiiadvisory.com/work-with-us): Three engagement tiers — AI Workshops (1 day), Project Sprints (6–12 weeks), Advisory Retainers (ongoing)

## Industries Served

- [Marketing Teams & CMOs](https://lumiiadvisory.com/who-we-help/marketers): AI tools, automation, and measurement frameworks for marketing leaders
- [Real Estate Agencies](https://lumiiadvisory.com/who-we-help/estate-agents): AI lead qualification, listing automation, and CRM strategy
- [Sales Teams & Revenue Leaders](https://lumiiadvisory.com/who-we-help/sales-teams): AI-assisted prospecting, CRM optimisation, and sales enablement
- [Retailers & D2C Brands](https://lumiiadvisory.com/who-we-help/retailers): Platform strategy, CRO, personalisation, and loyalty
- [Professional Services Firms](https://lumiiadvisory.com/who-we-help/professional-services): AI for consultancies, law firms, and accounting practices
- [Hospitality & Hotels](https://lumiiadvisory.com/who-we-help/hospitality): Booking optimisation, reputation management, and guest CRM
- [Financial Services & FinTech](https://lumiiadvisory.com/who-we-help/financial-services): Comprehensive AI use-case guide for Australian banks, super funds, wealth managers and FinTechs. Covers five high-ROI use cases — customer onboarding/KYC, fraud and AML, credit decisioning, customer service augmentation, compliance reporting — with proof points, APRA expectations, and a 6-question FAQ on AI in regulated financial services
- [Healthcare & Allied Health](https://lumiiadvisory.com/who-we-help/healthcare): Patient journeys, online booking, AI admin tools, and CRM
- [Startups & Scale-ups](https://lumiiadvisory.com/who-we-help/startups): Pre-Series B foundations for digital, data, and AI
- [RTOs & Education Providers](https://lumiiadvisory.com/who-we-help/education): Enrolment journeys, student lifecycle CRM, and lead-gen content

## Resources

- [AI Readiness Diagnostic](https://lumiiadvisory.com/resources/ai-readiness-checklist): Free 35-question assessment across 7 dimensions — commercial clarity, use case discipline, execution ownership, data, technology, capability, and governance. Returns a scored maturity band (AI Unaware, AI Aware, AI Active, AI Leader) and prioritised next-step guidance
- [AI Tools Directory](https://lumiiadvisory.com/resources/ai-tools): 60+ AI tools organised by category — writing, video, coding, research, meetings, data — with pricing and direct links
- [AI Team Structure Guide](https://lumiiadvisory.com/resources/ai-team-structure): Every role explained — CAIO, AI Architect, AI Product Manager, Prompt Engineer — when to hire, who owns what, and the 5-year roadmap
- [AI Case Studies](https://lumiiadvisory.com/ai-case-studies): Real AI implementations from Klarna, Goldman Sachs, Microsoft, Walmart, Morgan Stanley, Duolingo, IBM, and Coca-Cola
- [FAQ](https://lumiiadvisory.com/faq): Honest answers on AI consulting costs, timelines, data privacy, and process

## AI Platform Guides

- [All AI Platform Guides](https://lumiiadvisory.com/learn): Honest, plain-English guides to the major AI platforms
- [ChatGPT for Business](https://lumiiadvisory.com/learn/openai): GPT-5, o3, DALL-E, Custom GPTs, Operator, ChatGPT Enterprise — use cases, pricing, and setup
- [Claude AI for Business](https://lumiiadvisory.com/learn/claude): Claude Sonnet 4.5, Opus 4.5, Claude Code, Claude Design, Projects, Agent SDK, MCP — long documents, careful reasoning, and code
- [Google Gemini for Business](https://lumiiadvisory.com/learn/gemini): Gemini 2.5 Pro, NotebookLM, Deep Research, Workspace integration — multimodal use cases and Workspace integration
- [Microsoft Copilot for Business](https://lumiiadvisory.com/learn/microsoft-copilot): 365 Copilot, GitHub Copilot, Copilot Studio, Azure OpenAI — what it costs, where it pays back, and which tier
- [Perplexity AI for Business](https://lumiiadvisory.com/learn/perplexity): Deep Research, Spaces, Pages, Sonar — research and competitive intelligence

## Insights

- [Codex vs Claude Code vs OpenHands: AI Coding Agents Compared](https://lumiiadvisory.com/insights/ai-coding-agents-compared): Strengths, weaknesses, and business fit for the three leading AI coding agents — cloud-based Codex, local-CLI Claude Code, and open-source self-hostable OpenHands
- [Shadow AI: The Mid-Market Governance Crisis](https://lumiiadvisory.com/insights/shadow-ai-mid-market): Why employees are already using AI you don't know about, why bans backfire, and the 5-part governance framework — sanctioned tool list, data classification, training, monitoring, incident response
- [ChatGPT vs Claude for Business](https://lumiiadvisory.com/insights/chatgpt-vs-claude-business): Honest comparison — where each platform genuinely wins and how to pick
- [Microsoft Copilot vs ChatGPT Enterprise for Mid-Market](https://lumiiadvisory.com/insights/copilot-vs-chatgpt-enterprise): Embedded vs standalone AI, pricing maths, and the dual-deployment pattern that actually works
- [Google Gemini vs Microsoft Copilot for Workspace Teams](https://lumiiadvisory.com/insights/gemini-vs-copilot-workspace): Mirror products on different stacks — and why the answer is usually the AI in the suite you already run
- [AI Workshops vs Sprints vs Retainers](https://lumiiadvisory.com/insights/ai-engagement-models-compared): Which AI engagement model fits your stage — workshops for alignment, sprints for delivery, retainers for ongoing capability
- [The New AI Org Chart: Roles Being Hired Right Now](https://lumiiadvisory.com/insights/emerging-ai-roles-future): CAIO, AI Architect, AI Product Manager, Prompt Engineer — 8 new roles forward-thinking businesses are hiring for now
- [The AI Readiness Gap: Why 78% of AI Pilots Stall](https://lumiiadvisory.com/insights/ai-readiness-gap): The five gaps that block scale and how mid-market leaders close them
- [5 Questions Every CEO Should Ask Before Investing in AI](https://lumiiadvisory.com/insights/ceo-questions-ai-investment): The framework for CEOs and boards before signing the AI budget
- [How to Build an AI Business Case Your Board Will Approve](https://lumiiadvisory.com/insights/ai-business-case-board): The six-part template that speaks the board's language — risk, return, accountability
- [The Hidden Cost of Delayed AI Adoption](https://lumiiadvisory.com/insights/cost-of-delayed-ai-adoption): How to quantify what 12 months of "wait and see" actually costs your business
- [AI in Professional Services: 6 High-Value Use Cases](https://lumiiadvisory.com/insights/ai-professional-services): Where law firms, consultancies, and accountancies should start with AI
- [Data Readiness for AI: A Practical Guide for Mid-Market](https://lumiiadvisory.com/insights/data-readiness-ai): The diagnostic, the fix, and the order of operations for getting data AI-ready

## Optional

- [Privacy Policy](https://lumiiadvisory.com/privacy-policy): How Lumii collects, uses, and protects data — Australian Privacy Act compliant
- [Terms of Service](https://lumiiadvisory.com/terms-of-service): Plain-English terms governing use of the website and services
- [Site Map](https://lumiiadvisory.com/site-map): Complete page directory